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Use the Format Styles to apply the heading styles. Keep Heading 1 for page titles. Accessibility / Search Engine Optimization expects each page to have one, and only one, header with Heading 1. and that is usually the page title.
It is a best practice to use subheadings to make web pages more readable.
More tips for 'Writing for the web'
- If you can use fewer words, use fewer words
- Bullets are a great way to convey a lot of information
- Use shorter paragraphs; those are much better for reading on a mobile device
- Avoid tables; tables do not work well with modern responsive websites
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